{"id":83,"date":"2017-11-13T13:20:52","date_gmt":"2017-11-13T12:20:52","guid":{"rendered":"http:\/\/human-axis.com\/?page_id=83"},"modified":"2021-05-17T20:10:13","modified_gmt":"2021-05-17T18:10:13","slug":"lengagement-client-global-crm","status":"publish","type":"page","link":"https:\/\/human-axis.com\/index.php\/lengagement-client-global-crm\/","title":{"rendered":"L&#8217;engagement client &#8211; global CRM"},"content":{"rendered":"<p>Des clients satisfaits, c\u2019est bien. Des clients engag\u00e9s c&#8217;est mieux \u2026 et c\u2019est prouv\u00e9 : l\u2019engagement est plus pr\u00e9dictif de la fid\u00e9lit\u00e9 et de la prescription que la satisfaction. Mais cr\u00e9er le lien de confiance digital en personnalisant les parcours et les recommandations avec les clients c&#8217;est encore mieux.<\/p>\n<p><em>SCHEMA CRM GLOBAL<\/em><\/p>\n<p>Dans un sch\u00e9ma int\u00e9gr\u00e9 de CRM global, l\u2019engagement fait le pivot entre le <em>data-based marketing<\/em> (comportemental, g\u00e9ographie, d\u00e9mographie \u2026) et la connaissance client. Il en int\u00e8gre chaque brique dans le <em>workflow<\/em> des \u00e9v\u00e9nements du CRM : les connaissances strat\u00e9giques (valeurs, motivations, positionnement) ou op\u00e9rationnelles (attributs, communication, concurrence).<\/p>\n<p><em><strong>human-axis<\/strong><\/em> m\u00e8ne des interventions expertes dans toutes les cases du CRM global et les relie entre elles pour les rendre actionnables \u2013 en France et \u00e0 l\u2019international. Pour nous le CRM pr\u00e9dictif c\u2019est analyser, d\u00e9cider et simuler les actions sans jamais oublier le facteur humain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des clients satisfaits, c\u2019est bien. Des clients engag\u00e9s c&#8217;est mieux \u2026 et c\u2019est prouv\u00e9 : l\u2019engagement est plus pr\u00e9dictif de la fid\u00e9lit\u00e9 et de la prescription que la satisfaction. Mais cr\u00e9er le lien de confiance digital en personnalisant les parcours et les recommandations avec les clients c&#8217;est encore mieux. SCHEMA &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-83","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/human-axis.com\/index.php\/wp-json\/wp\/v2\/pages\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/human-axis.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/human-axis.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/human-axis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/human-axis.com\/index.php\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":7,"href":"https:\/\/human-axis.com\/index.php\/wp-json\/wp\/v2\/pages\/83\/revisions"}],"predecessor-version":[{"id":229,"href":"https:\/\/human-axis.com\/index.php\/wp-json\/wp\/v2\/pages\/83\/revisions\/229"}],"wp:attachment":[{"href":"https:\/\/human-axis.com\/index.php\/wp-json\/wp\/v2\/media?parent=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}